"The Lich King embodies absolute evil. He doesn't give long monologues about how he is going to rule the world, or waste time by sending out evil henchmen. When he wants something destroyed he just raises a legion of undead knights, marches in, and obliterates everything in his path. Dealing with the Lich King is serious and dangerous business."
"The Lich King is not funny..." - Pen Ward (the creator of AT)
I wanted to do more realistic, terrifying approach the Lich. TREMOR IN FEAR!